Author Archives: Ali

marketing new don new era

We’re in an Era where Marketers Are…

Marketing Was Fluff There was a time when marketing was considered a cost center – it was about marketing fluff. We are way beyond that mentality, and that reality. Now, you hear terms like revenue marketing and marketing departments that are held to their own P&L with goals to bring in marketing qualified leads and […]

Is Apple a “Trusted Brand”

Entrepreneur Magazine had a story on the most trusted brands. They recognized Apple in one of these categories. What is it that has led to Apple’s explosive growth? One point as you look back is how Apple made┬ásomething complicated not only simple, but beautiful too. Apple has managed to create new categories and dominate in […]

Killing Kennedy on Streets of New York

Killing Kennedy is the new movie, released November 10, 2013 and produced by National Geographic. This movie set a record for National Geographic’s TV viewership – at about 3.5 million viewers. Was it the topic? Was it the creative marketing tactic that drove awareness and interest for TV viewers to tune in? I happened to […]

Guerrilla Too Far?

Where is the line drawn when you have a well thought out guerrilla tactic, and something that pushes the line? With the anticipation mounting about the Royal Baby, The Sun in UK hired William and Kate lookalikes that came out of a black car with security, ran up the stairs as people took pictures, and […]

sleep number mattress ad

Sleep Number as Important as SSN?

Sleep Number provides adjustable mattresses that can be customized dynamically by the sleeper. It has 400+ stores ranging from $1m-$2m+ per location. Sleep Number brilliantly tied its campaigns to “What is your sleep number” to drive brand awareness and demand for their product. What is brilliant about this is the commitment to CONSISTENCY. Whenever you […]

How do you get inspired by Intel?

When I think of Intel, I see them in a difficult position in terms of getting a customer to be interested in hearing from them. How excited do you get when you hear that Intel wants to say something to you? You usually conjure up ideas of them talking about their newest chip. How exciting […]

What is Roku Thinking?

I have to admit, when I heard these new Roku radio ads and other spots, I really wondered what the marketing folks at Roku were thinking – were they hoping that these ads would drive brand awareness? I first saw an outdoor ad, following the US Presidential Election. Its interesting to see this $10M outdoor […]

domino's pizza

Domino’s Pizza Re-Invents Itself

It is hard enough building a brand, but what do you do when you have a well-known brand – but it is known for the wrong things? Re-branding is time consuming and expensive. In the case of Domino’s – they took a risky approach to their re-branding. They decided to be extremely honest – “our […]

fiat ad with charlie sheen

Fiat Celebrity Endorsements

I have to hand it to Fiat for making an entrance in the U.S. auto market. What first started out a little slow, picked up with some very prominent spokespeople that Fiat selected. The U.S. auto market is very competitive. We have seen Saturn take a good run at it. The Hummer tried to carve […]

microsoft marketing

Microsoft Spending $1.5B (billion)

Few people realize the innovation that happens within Microsoft. Historically, even when there is something to talk about, the media or public hasn’t paid a lot of attention. That is changing now. Whether it is┬áChris Capossela, Microsoft’s chief marketing officer driving this change, or it is being driven from outside forces – in recent months, […]