Category Food

domino's pizza

Domino’s Pizza Re-Invents Itself

It is hard enough building a brand, but what do you do when you have a well-known brand – but it is known for the wrong things? Re-branding is time consuming and expensive. In the case of Domino’s – they took a risky approach to their re-branding. They decided to be extremely honest – “our […]

McDonald’s – One of my favorites

This commercial ran during a superbowl, and I loved the ingenuity. What makes this commercial great is it has excellent recall. Because of the baby in the video, they probably enjoyed unaided recall the next day as people talked about the commercial. One of the rare qualities I find in highly memorable or highly creative […]