Tag Archives: guerrilla marketing

Killing Kennedy on Streets of New York

Killing Kennedy is the new movie, released November 10, 2013 and produced by National Geographic. This movie set a record for National Geographic’s TV viewership – at about 3.5 million viewers. Was it the topic? Was it the creative marketing tactic that drove awareness and interest for TV viewers to tune in? I happened to […]

Guerrilla Too Far?

Where is the line drawn when you have a well thought out guerrilla tactic, and something that pushes the line? With the anticipation mounting about the Royal Baby, The Sun in UK hired William and Kate lookalikes that came out of a black car with security, ran up the stairs as people took pictures, and […]