About This Blog

Welcome! I am extremely passionate about marketing. Especially consumer marketing and consumer behavior. I studied Marketing during my MBA at USC’s Marshall School of Business.

As a Chief Marketing Officer (CMO) at a startup, I wanted to have a little more to do! So I decided to use the  wordpress platform to share my opinions on marketing campaigns, strategies, tactics, and execution from consumer facing brands big and small.

I look forward to covering print, television, radio, outdoor (billboards), and online marketing including social media on twitter, facebook, etc.

By looking at examples of advertising and marketing campaigns, I draw inspiration of what I can do, or what I should not do. In doing so, I hope that also inspires you.



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