Tag Archives: awareness

sleep number mattress ad

Sleep Number as Important as SSN?

Sleep Number provides adjustable mattresses that can be customized dynamically by the sleeper. It has 400+ stores ranging from $1m-$2m+ per location. Sleep Number brilliantly tied its campaigns to “What is your sleep number” to drive brand awareness and demand for their product. What is brilliant about this is the commitment to CONSISTENCY. Whenever you […]

What is Roku Thinking?

I have to admit, when I heard these new Roku radio ads and other spots, I really wondered what the marketing folks at Roku were thinking – were they hoping that these ads would drive brand awareness? I first saw an outdoor ad, following the US Presidential Election. Its interesting to see this $10M outdoor […]