Category Retail

Is Apple a “Trusted Brand”

Entrepreneur Magazine had a story on the most trusted brands. They recognized Apple in one of these categories. What is it that has led to Apple’s explosive growth? One point as you look back is how Apple made┬ásomething complicated not only simple, but beautiful too. Apple has managed to create new categories and dominate in […]

sleep number mattress ad

Sleep Number as Important as SSN?

Sleep Number provides adjustable mattresses that can be customized dynamically by the sleeper. It has 400+ stores ranging from $1m-$2m+ per location. Sleep Number brilliantly tied its campaigns to “What is your sleep number” to drive brand awareness and demand for their product. What is brilliant about this is the commitment to CONSISTENCY. Whenever you […]

Target Stores

City Target LA Grand Opening near UCLA

Today marks the official opening of City Target in LA, specifically, Westwood. I am impressed with all the marketing that led up to this opening. I first noticed of course the window signs, which were very subtle. But slowly you could see City Target LA online through a twitter feed. This feed grew to over […]