Tag Archives: branding
Sleep Number as Important as SSN?
Sleep Number provides adjustable mattresses that can be customized dynamically by the sleeper. It has 400+ stores ranging from $1m-$2m+ per location. Sleep Number brilliantly tied its campaigns to “What is your sleep number” to drive brand awareness and demand for their product. What is brilliant about this is the commitment to CONSISTENCY. Whenever you […]
How do you get inspired by Intel?
When I think of Intel, I see them in a difficult position in terms of getting a customer to be interested in hearing from them. How excited do you get when you hear that Intel wants to say something to you? You usually conjure up ideas of them talking about their newest chip. How exciting […]
What is Roku Thinking?
I have to admit, when I heard these new Roku radio ads and other spots, I really wondered what the marketing folks at Roku were thinking – were they hoping that these ads would drive brand awareness? I first saw an outdoor ad, following the US Presidential Election. Its interesting to see this $10M outdoor […]
Fiat Celebrity Endorsements
I have to hand it to Fiat for making an entrance in the U.S. auto market. What first started out a little slow, picked up with some very prominent spokespeople that Fiat selected. The U.S. auto market is very competitive. We have seen Saturn take a good run at it. The Hummer tried to carve […]
Consumer Marketing Opinions 