Category General Comments

marketing new don new era

We’re in an Era where Marketers Are…

Marketing Was Fluff There was a time when marketing was considered a cost center – it was about marketing fluff. We are way beyond that mentality, and that reality. Now, you hear terms like revenue marketing and marketing departments that are held to their own P&L with goals to bring in marketing qualified leads and […]

My First Words

I have a passion for marketing – and I have opinions on marketing going on around me – especially marketing aimed at consumers. So finally, I decided to talk about it online. As I see campaigns from consumer facing companies, I will add my own thoughts on the strategy, tactics, execution of these for discussion […]